The 14th Annual Stop the Sexual Exploitation of Children and Youth Awareness Week takes place March 5 to 11.
Fuchsia-coloured ribbons will be distributed by the Coquitlam-based Children of the Street Society, which is sponsoring the awareness week in conjunction with the provincial government.
"The week recognizes the importance of supporting communities in developing prevention, education, enforcement and intervention strategies to address the sexual exploitation of children and youth," said Diane Sowden, executive director of the Children of the Street Society.
Fuchsia is the colour chosen for the ribbons as it is a combination of red, symbolizing red-light districts, and purple, the provincial colour for violence prevention.
The society offers prevention and education workshops for youth and adults, which are available through schools, community groups, parent advisory councils, and professional associations.
In 2011, the society conducted more than 600 workshops involving over 30,000 participants across B.C.
People wishing to donate to the non-profit society can do so through
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